Modernist Cuisine
Widening the angle on the world's most disruptive food photographer.
What does it take to shake up the world of food photography? Custom camera rigs, trap doors, ketchup-catapults, and robots for one; but the true art of Nathan Myhrvold’s disruptive food photography lies within the world-renowned chef, scientist, author, and photographer’s unique vision to see the world of food through an entirely different aperture and JWA was there to make sure the world saw him back.
The campaign time-lapse includes gallery launches in multiple markets and shaping Myhrvold’s already accomplished narrative of “Award-Winning Author and former CTO of Microsoft,” to include “World’s Most Disruptive Food Photographer.” A bold composition indeed.
NATIONAL SPOTLIGHT
Targeted press at the level of TV, radio, and print within gallery markets paved the way for the first-ever gallery dedicated to the food photography of a single artist.
Combined with Nathan’s talent, national mentions, and a marquee segment on CBS Sunday Morning, Myhrvold's childhood hobby and lifelong passion has transformed into a growing empire.