H Hotel Los Angeles
Introducing a lofty new haven at the fifth busiest airport in the world.
We’re at our best when introducing new concepts, and at the H Hotel Los Angeles, we definitely had a lot to play with. A first non-chain hotel with individual spirit for LAX travelers. Check. Rooftop sky deck overlooking LAX runways. Check. Curated art program hinging on air travel. Yes. A robot named HANNAH that floats from front desk to room making guest deliveries. Yes please.
With an array of focused releases that not only announced the H Hotel’s arrival but showcased its most pressworthy amenities, design elements and travel friendly features, JWA was able to land trend story after trend story, well after opening.
OPENING CAMPAIGN
A new hotel that flips the traditional concept of an airport hotel experience and serves as a beacon for all types seeking an atmospheric reprieve from the ordinary gears of destination travel? Hooked.
Our campaign focused on the H Hotel's impact for Los Angeles looking out and the world looking in. What is life but a sequence of arrivals and departures?