Flame ON:

Igniting the world’s first Gordon Ramsay Hell’s Kitchen restaurant. 

With more than 160 new restaurants opening in Las Vegas annually, the need to stand out and build buzz for a new culinary concept is critical. Fortunately, JWA has a rich history of dazzling stunts, compelling announcements and buzz-building campaigns and in this case had the perfect partners to do so with celebrated chef Gordon Ramsay and Caesars Palace.

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We fired off the nine-month campaign kicked off with an inferno stunt on the famous fountains of Caesars Palace with chef Gordon Ramsay, fanned the flame with the creation and distribution of 3D animated rendering of space, and helped engineer the spectacular grand opening event complete with Chef Ramsay joined by cast members of Hell’s Kitchen Season 17 All-Stars and a spectacular fireworks display.